Coaching vs. Therapy: Why I’m Building Both
Sometimes it can feel confusing to start a business as a therapist, coach, yoga teacher, or healer who deeply cares about your clients, but also wants to build wealth without being burnt out.
There’s a lot of conversation online about coaching versus therapy… and honestly, a lot of misinformation too.
In this episode, I’m sharing something I haven’t talked much about publicly yet: why I’m opening a private therapy practice even though I already have a successful coaching business.
After years of building my coaching business and serving hundreds of therapists to build theirs while simultaneously completing my master’s degree in clinical mental health counseling, I’ve seen firsthand how these two paths can complement each other (and where the boundaries need to exist).
We’ll talk about the real differences between coaching and therapy, what therapists need to know before starting a coaching business, and how healers can structure their work in a way that creates both impact and sustainability.
I also walk you through the math behind different business models for practitioners and why scalable offers like masterminds and memberships can help prevent burnout while allowing you to serve more people.
Because the goal isn’t just making quick money.
The goal is creating a body of work that allows you to help people deeply without sacrificing your energy, creativity, or well-being while building wealth.
What You’ll Learn in This Episode:
- The real difference between coaching and therapy—and why they serve different roles in the healing space
- Why I’m opening a private therapy practice even though my coaching business is already successful
- What therapists need to understand before starting a coaching business
- Examples of coaching niches that work well for therapists and practitioners
- How to structure a healing business that supports both impact and income
- Why embracing multiple identities as a healer can expand your influence and your work in the world
Resources + Links:
Apply to the Embodied Leadership Sanctuary:
The 6-month mastermind for spiritual entrepreneurs ready to grow their soul-aligned business with sustainable systems and high-touch support.
Join my Telegram community to access the audio series Messaging That Moves where I break down niche clarity, authentic marketing, and selling your offers online.
Book a $97 1:1 60 minute Soul Business Audit to review your business ecosystem and identify the highest leverage steps to grow.
💌 DM me on Instagram @radiatesunshineyoga with your biggest takeaway from this episode or to connect!
