How to Market On Social Media (without the “ick”)
Does posting on social media give you the ick?
Do you feel like you have to "brand" yourself into a version of you that doesn't quite feel real?
If you're a therapist, coach, healer, or spiritual entrepreneur, you've probably felt this tension: you want to market your work, but you don't want it to feel performative, curated, or disconnected from who you actually are.
And so much of the online space has conditioned us to believe that if we just follow the right formula like the right hook, the right trending audio, the right offer positioning….the results will follow.
In this episode, I'm sharing what actually shifted from feeling constricted by rules and strategies to creating content that feels like a true embodiment of my life and my work. I'm breaking down the exact moments including a random reel from a music festival that ended up outperforming every "strategic" post I'd ever made — that showed me authenticity isn't just more aligned, it's more effective.
Because the truth is, the best marketing doesn't come from a formula. It comes from you actually showing up as yourself.
What You'll Learn In This Episode:
Why curated, performative content is dying out and what people actually want instead
How releasing the fear of judgment changes the way you show up online
Why storytelling outperforms formulaic sales content
How giving real value (instead of gatekeeping) builds trust faster than a perfect pitch
Why "don't give your power away to the strategy" might be the most important business lesson you'll hear this year
Resources + Links:
Join my free Telegram community (The Embodied CEO Collective):
Get exclusive audio drops on all things business like sales, social media, mindset shifts and connect with other spiritual entrepreneurs on the same path.
Join the Embodied Leadership Sanctuary:
My 6-month mastermind for spiritual entrepreneurs ready to grow a business through strategy, embodiment, nervous system regulation, and leadership.
💌 DM me on Instagram @radiatesunshineyoga with your biggest takeaway from this episode or any questions about ELS!
